Vita
Teaching
Nanyang Technological University
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BM2507/2515 Marketing Analytics, Undergraduate (core)
Instructor. 2025-present
University of Toronto
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Guest Lecture on Privacy, MBA
Instructor. 2023
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RSM 2521 Digital Marketing, MBA.
Teaching Assistant to Avi Goldfarb. 2021-2023
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RSM 1250/1350 Managing Customer Value, MBA.
Teaching Assistant to Dilip Soman. 2020-2022
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MMI 1030 Marketing Science, Master of Management of Innovation
Teaching Assistant to Matthew Osborne. Fall 2022.
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MGT 455 Marketing Consulting: Models for Analysis, Undergraduate.
Teaching Assistant to Matthew Osborne. 2020-2022
Education
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Ph.D., Rotman School of Management, University of Toronto (Aug 2019 - Oct 2025)
Main Advisor: Avi Goldfarb
Member of Behavioural Economics in Action at Rotman (BEAR); the Institute for Gender and the Economy (GATE); Creative Destruction Lab (CDL)
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M.Sc., Boston College (Aug 2015 - Dec 2016)
Main Advisor: Alan Marcus
Honors: Dean's Scholarship
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B.Sc., University of Illinois Urbana-Champaign (Aug 2012 - May 2015)
Honors: Beta Gamma Sigma, High Honor, Dean's List 2012-2015
Awards & Fellowships
- AMA-Sheth Foundation Doctoral Consortium Fellow (2024)
- INFORMS Marketing Science Doctoral Consortium Fellow (2023)
- Institute for Gender and the Economy (GATE) Research Grant Recipient (2023)
- NBER Digital Economics and AI Tutorial (Fall) Fellow (2023)
- NBER Digitization Tutorial (Spring) Fellow (2023)
- SGS Research Travel Grant, University of Toronto (2022)
- NBER Economics of Privacy Conference & Tutorial Fellow (2022)
- BEAR-BI Org Research and Data Collection Grant (2021)
- NBER Doctoral Student Workshop on Economics of Artificial Intelligence (2021)
- BEAR (Behavioural Economics in Action at Rotman) Ph.D. Research Award (2020)
- University of Toronto Fellowship (2019-2024)
- Boston College (Merit-based) Dean's Scholarship (2015-2016)
- Beta Gamma Sigma Honor (2015)
Pre-Doctoral Experience
- International Monetary Fund (IMF), Statistics Department, Project Officer. (2018-2019)
- Massachusetts Institute of Technology (MIT), Operation Research Center, Research Assistant. (2017-2018)
Reference
Avi Goldfarb - Main Advisor
Rotman Chair in Artificial Intelligence and Healthcare
Professor of Marketing
Rotman School of Management, University of Toronto