Vita

Teaching

Nanyang Technological University

  • BM2507/2515 Marketing Analytics, Undergraduate (core)

    Instructor. 2025-present

University of Toronto

  • Guest Lecture on Privacy, MBA

    Instructor. 2023

  • RSM 2521 Digital Marketing, MBA.

    Teaching Assistant to Avi Goldfarb. 2021-2023

  • RSM 1250/1350 Managing Customer Value, MBA.

    Teaching Assistant to Dilip Soman. 2020-2022

  • MMI 1030 Marketing Science, Master of Management of Innovation

    Teaching Assistant to Matthew Osborne. Fall 2022.

  • MGT 455 Marketing Consulting: Models for Analysis, Undergraduate.

    Teaching Assistant to Matthew Osborne. 2020-2022

Education

  • Ph.D., Rotman School of Management, University of Toronto (Aug 2019 - Oct 2025)

    Main Advisor: Avi Goldfarb

    Member of Behavioural Economics in Action at Rotman (BEAR); the Institute for Gender and the Economy (GATE); Creative Destruction Lab (CDL)

  • M.Sc., Boston College (Aug 2015 - Dec 2016)

    Main Advisor: Alan Marcus

    Honors: Dean's Scholarship

  • B.Sc., University of Illinois Urbana-Champaign (Aug 2012 - May 2015)

    Honors: Beta Gamma Sigma, High Honor, Dean's List 2012-2015

Awards & Fellowships

  • AMA-Sheth Foundation Doctoral Consortium Fellow (2024)
  • INFORMS Marketing Science Doctoral Consortium Fellow (2023)
  • Institute for Gender and the Economy (GATE) Research Grant Recipient (2023)
  • NBER Digital Economics and AI Tutorial (Fall) Fellow (2023)
  • NBER Digitization Tutorial (Spring) Fellow (2023)
  • SGS Research Travel Grant, University of Toronto (2022)
  • NBER Economics of Privacy Conference & Tutorial Fellow (2022)
  • BEAR-BI Org Research and Data Collection Grant (2021)
  • NBER Doctoral Student Workshop on Economics of Artificial Intelligence (2021)
  • BEAR (Behavioural Economics in Action at Rotman) Ph.D. Research Award (2020)
  • University of Toronto Fellowship (2019-2024)
  • Boston College (Merit-based) Dean's Scholarship (2015-2016)
  • Beta Gamma Sigma Honor (2015)

Pre-Doctoral Experience

  • International Monetary Fund (IMF), Statistics Department, Project Officer. (2018-2019)
  • Massachusetts Institute of Technology (MIT), Operation Research Center, Research Assistant. (2017-2018)

Reference

Avi Goldfarb - Main Advisor

Rotman Chair in Artificial Intelligence and Healthcare

Professor of Marketing

Rotman School of Management, University of Toronto